The picture, with as few words as I can manage
To grow an square into an square, you lay an L-shaped strip along two of its sides: cells down one edge, along the other, and one in the corner. That is cells.
The Greeks called that L a gnomon, after the shadow-arm of a sundial.
So the -th gnomon has cells, and the first of them assemble — with nothing left over and nothing overlapping — into an square:
What the picture claims
That the identity is not a curiosity about odd numbers. It is what square means, taken apart. The odd numbers are exactly the gaps between consecutive squares,
so adding them up walks you from one square to the next by construction. There is nothing to verify once you have seen it; there is only something to look at.
This is among the oldest arguments in mathematics, and I would say it is still the best one on this page.